Creating an Experience that Inspires and Motivates By Fred Ackourey This post aims to provide you with a new perspective on the meaning of engagement, deepening its definition for the purpose of building a foundation to deliver a richer customer… Read More ›
digital media
Digital Marketing a Multichannel Approach – The Internet is Your Funnel
By Fred Ackourey Sales Construction Basics – The Internet is Your Funnel Multi-channel or Cross-Channel Digital Marketing is a disciple where a brand’s messages are strategically played across an intelligent mix of digital mediums so as to construct sales. At… Read More ›
How to Increase Conversions Using Social Media Marketing Part 1 – Getting Your Wallflowers to Bloom
By Fred Ackourey All Social Networks are Not Created Equal Types and Levels When beginning social media marketing campaigns ecommerce companies often become disappointed with the results. What seems like a highly targeted audience often generates weak ROI compared to… Read More ›
Marketing in the Age of Artificial Intelligence….Toto We’re Not in Kansas Anymore
In Digital Marketing the “Marketing Machine” is Literally a Machine By Fred Ackourey Digital marketing is often thought of as its own frontier, a discipline separate from other forms of marketing. In reality, digital (or online) marketing is just another… Read More ›